Thesis Research Project Benedikt Betzwieser

Developing a Business Game to Teach the Impact of Business Model Transformation on Business Processes

Benedikt betzwieser

Aim: Developing a Business Game to Teach the Impact of Business Model Transformation on Business Processes

Abstract: Organizations have to transform their business models in order to stay competitive. These transformations on the business model level lead to changes in the business process level since both conceptual layers are interconnected. Based on the business model the corresponding business processes are derived and implemented. When it comes to the intersection of both topics, extant knowledge seems to be rather scarce. Especially in higher education, the relationship of both concepts is insufficiently treated. Business games represent a promising approach to teach the impact of business model innovation on the business processes level. This thesis will thus address this research gap by developing a business game for the described purpose. It suggests three research questions to provide a scientific contribution. First, we need to analyze the relationship between business models and business processes. In addition, we have to focus on a specific transformation scenario that can be used as a setting in the business game. Then, based on the findings we develop the business game under consideration of both technical and didactic aspects. Finally, we evaluate the created artifact with information systems students.